Meet the Maker: Renee Tilley Creator Of Paudha Healing
Buy Aussie Now Team
This story was written by several Buy Aussie Now team members.
Paudha Healing is a small family business, operating from their own purpose made laboratory on our property in the Blue Mountains, NSW.
All of their products are small batch formulas, manufactured by hand on-site, using high-quality plant-based ingredients. They are all about producing simple, sustainable, toxic-free skincare, particularly for those with sensitive skin. We are incredibly proud that our range has collected 11 Awards both in Australia and Internationally during the 4 years we have been operating.
How did you start your homegrown business? I was studying herbal medicine through a Bachelor of Health Science and was fascinated by the herbs and their healing power. I started making skincare products for myself, as I had always suffered from sensitive skin and it wasn’t until I started studying that I realised the toxic nature of the ingredients in the skincare I was using. It’s no wonder I was reacting to it! The products I developed really helped my skin and I decided I wanted to share that with as many people as I could reach. I went on to study cosmetic chemistry and a diploma in natural skincare and in April 2016 Paudha Healing was born! The inspiration behind the brand name was my love of plants, as Paudha means ‘plant’ in Hindi and I believe using these beautiful plant-based ingredients is what healed my skin.
What inspires you? That’s a tough one but I would say living in the Blue Mountains, we are surrounded by World Heritage Listed National Park, so our environment is what inspires me. I have a huge appreciation for plants and their healing nature, not only from a skincare perspective but on an energetic level too. When I’m feeling flat or unmotivated, all I have to do is head out on one of the many local bushwalks and I’m instantly re-energised and inspired.
What are the benefits of manufacturing locally? Keeping the money in the Australian economy and being able to work closely with local suppliers and in some cases meet them face to face. We are fortunate to have one of our main suppliers based just 30 minutes from us and it’s been so great to be able to meet them in person and know that we share the same values. It’s also really handy when we’ve forgotten to order something and we can quickly pop down and pick it up!
What makes the Australian consumer unique?
They are very loyal and extremely supportive of supporting small, local businesses. I also think they are becoming more aware and making educated decisions about which businesses they support and ensuring they align with their values.
What is the best business advice you have ever received?
To serve not sell. Always thinking about the customer and how I can help them, not sell to them. That’s the reason I started my business in the first place, to help people like me, with sensitive skin, so it’s something that is always at the forefront of my mind.
What are some of the biggest challenges you have had to overcome in business?
Well firstly, being a small business owner some of the biggest challenges I’ve had to overcome, is having to wear many different hats and learning how to do lots of different jobs as you go. Over the years, I’ve learnt that things don’t always go to plan and mistakes will be made but it’s how you respond and taking what you’ve learnt from the experience that keeps moving you forward.
What was your first job? My first job was working at McDonalds when I was 15. I just remember always coming home covered in salt from serving the fries.
Do you keep your vegemite in the fridge or pantry? Definitely the fridge!
Favourite Australian film quote? “No body puts baby in the corner” I grew up watching Dirty Dancing!
Which classic Aussie song would you perform at karaoke? Run to Paradise, The Choirboys
Check out Paudha Healing for all-natural skincare to nourish your body and soul.