Meet the Maker: Lynne Skene Founder of Get Farmed!
Team Buy Aussie Now
This story was written by several Buy Aussie Now team members.
Get Farmed has a simple mission: Provide healthy, natural foods sourced locally with honesty, integrity and sustainability to support our Australian farmers.
Today they have a growing range of muesli, snack bars and our Yippeas! super snacks. All supporting Australian farmers while taking care of customers who have specific dietary requirements.
NEW Get Farmed! Grain and Seed Bars are their latest delicious gluten-free snack! With a growing need from customers for products that cater to specific dietary requirements Get Farmed! has worked hard to create products that are both delicious and healthy.
How did you start your homegrown business? Before having a family, I was professionally engaged to promote Australian food ingredients to food manufacturers in Asia. This was a role that I relished because as a food scientist, I was communicating an Australian food story that I truly believed. I was proud of Australia’s high quality, pure food products, born out of such a clean, green environment. So it was only natural when I became a mother that I developed a heightened sensitivity for the need for healthy, natural food. Whilst trying to find the right nutritious foods for my family, I realised that a rapidly increasing proportion of food products and ingredients are being sourced from overseas. The idea that the nourishing bounty produced by Australian farmers was being by-passed was the tipping point in inspiring me to take action. Hence, Get Farmed! the food brand with a mission was born.
What inspires you?
Family inspires me.
What are the benefits of manufacturing locally?
Our delicious ingredients are hand-selected for their goodness from a dedicated band of Aussie farmers, only the best are chosen from known sources. We have control over the quality of our products, and we are helping keep jobs and growth in Australia.
What makes the Australian consumer unique?
Honesty. Australian consumers expect honesty and transparency. The no BS approach.
What is the best business advice you have ever received?
Make sure you get paid or you won’t have a business.
What are some of the biggest challenges you have had to overcome in business?
A major customer going into administration the day after delivering the biggest order we had ever received from them.
What has been your positive takeaway from the COVID-19 pandemic?
More family time.
What was your first job?
Checkout operator at Target.
Favourite Australian film quote? You’re terrible Muriel.
Which classic Aussie song would you perform at karaoke?
Love is in the Air - JPY
Check out Get Farmed! for healthy and natural foods that are sourced locally with honesty to support Aussie farmers.