Meet the Maker: Iris Saar Isaacs Owner And Director of inSync Design
Team Buy Aussie Now
This story was written by several Buy Aussie Now team members.
In an era of mass-production, conformity and dispensability, inSync delights in rebellion. Award-winning studio inSync design was born from a quest to create high-quality Australian made, contemporary jewellery that is unique, timeless and affordable.
inSync maintains a fiercely independent approach to contemporary jewellery, whilst marrying cutting-edge technology with traditional practices to craft clever jewellery of exceptional quality that is available in prestigious galleries and museum stores internationally.
Led by Iris Saar Isaacs, inSync is a product-focused studio that aesthetics and functionality are always carefully considered. inSync jewellery is made of hypoallergenic stainless steel that is 100% recyclable with a long life span, ease of wear and with no maintenance. It is easy to clean without harsh chemicals, (keeping the water supply clean) while keeping your jewels in perfect condition.
All design, production and distribution activities are based at the inSync design studio in Melbourne, Australia. This ensures a consistent high-quality across the entire process while allowing for flexibility and innovation. Each collection is informed by the same ethos - Australian design and craftsmanship that is made to last and designed to be passed on.
How did you start your homegrown business? I made the decision to work from home after my son was born. It was the obvious choice, as it was important for me to be able to nurture my family and grow my business symbiotically. I started supplying a few local galleries with my jewellery and working on small graphic design projects with private clients.
inSync started a few years later on a whim, and was inspired by my 18-month-old daughter’s scribbles that were intended to be a once-off project to make some money for Christmas. Fortunately, the new collection of brightly coloured scribbly brooches sold very well, so I continued on and we are about to celebrate our 13th anniversary!
What inspires you? Inspiration is all-around... I enjoy working with three-dimensional forms and I work intuitively. I am attracted by minimal, organic and asymmetrical forms that are found in architecture, fashion and nature.
The thing I enjoy most about inSync is the connections that are formed over time with others through art and creativity. It is the main reason and motivation that keeps me going... I love connecting with our loyal customers and avid collectors and work with our sub-contractors, which have been with us since the beginning.
What are the benefits of manufacturing locally? Manufacturing locally allows me to play and experiment ‘hands-on’ with different materials and methods with almost immediate results. I also love the long term relationships that have formed with the different sub-contractors that I have been working with since the beginning, they are definitely the backbone of the business.
What makes the Australian consumer unique? I feel humbled and grateful to receive such a positive and supportive response from my customers. They have been very loyal and encouraging throughout the journey. They are open to try new ideas and have been supporting my work for many years. I truly feel blessed.
What is the best business advice you have ever received? Seek learning opportunities in everything - I love the challenge that the business provides, there are always new things to learn. Running your own business is certainly challenging and you need to be a ‘jack of all trades’ to a certain extent, so I constantly need to up-skill in business, technology or new methods of crafting. Never stop chasing your dreams - no matter how hard the road gets at times, always keep your eyes on the horizon and the big picture, it helps to keep things in perspective. Follow your instincts (in life in general) - your gut instincts are generally right.
What are some of the biggest challenges you have had to overcome in business? So many... where do I start? Juggling and being ‘jack of all trades’ and keeping focused and motivated can be hard at times... I do everything in the business, from the designing, making, marketing, website, packaging, posting, emailing, answering queries, exhibiting... and the list goes on... there is not enough time in the day to cover it all. I am lucky to have some part-time help, but at the end of the day, my motivation and drive is what keeps us growing.
What has been your posi?ve takeaway from the COVID-19 pandemic? I entered the lockdown with enthusiasm, thinking it was time for me to explore new creative ideas, which I don't usually have time to pursue during the normal business yearly cycle. I was able to play without a specific outcome in mind, which was nice and have lead to a new project which I will launch on my website in a few months, rather than work with a specific focus on making a new piece to add to the collection, it was a freeing experience. I also enjoyed spending quality time and appreciating my family.
Now, at lockdown 2.0 I find that I lose focus, patience and creativity. I am ready to get out of isolation and back into the world.
Do you keep your Vegemite in the fridge or pantry? Fridge once it is opened, but I must admit that I don’t eat it...
Favourite Australian film quote? Tracks Movie - Robyn [in her letter] “I am well aware of the hardship I will be facing. I am the first to admit I'm remarkably unqualified for such a hazardous undertaking. But this is precisely the point of my journey. I'd like to think an ordinary person is capable of anything.”
Which classic Aussie song would you perform at karaoke?
I am a terrible singer, but if I had to, I would probably choose “Better Be Home Soon” by Crowded House.
Check out inSync design for bold jewellery and wearable art.