Meet the Maker: Emily D’Angelo, Founder & Creative Director of Lunar Art
Team Buy Aussie Now
This story was written by several Buy Aussie Now team members.
Lunar Art is all about the joys of giving and receiving. When Emily creates a collection, she always thinks about how an individual will feel when they receive one of her pieces.
Wanting each creation to evoke feelings of belonging through the handmade architecture of the piece. Each collection is handmade in Emily's little home studio whether it be the debut Zodiac Prints or the Lunar Ritual Oil. Every order that is sent out brings about volumes of gratitude because a piece of her heart is extended through every piece that she creates. Her mission is to share as much love around the world, one person at a time.
Luna Art's very first collection that Emily released was the Zodiac Prints which are near and dear to her heart. The collection allows you to select your zodiac sign and receive a personalised and handwritten piece that is tailored to the specific sign’s characteristics. Bringing magic and positive energy into the home of those whom they are created for.
How did you start your homegrown business?
I started Lunar Art because I felt people needed a little more joy in their lives during such a difficult year, so what better way than with handmade gifts from the heart. I began hand making birthday gifts for friends and family instead of buying from overseas chain retailers. I saw the impact my handmade gifts had and the appreciation that arose from them and for that reason I decided to turn this passion into a business. I believe that giving begins with the heart, and that is the drive behind my creative business.
What inspires you?
Every collection is inspired by the spiritual realm because that is what inspires me. I believe if we are all able to connect to our inner being and learn to love ourselves and others wholeheartedly then the world would be a better place.
What are the benefits of manufacturing locally?
Especially during the tough time that we are all living in in 2020, it is even more important to support local businesses. When you consciously choose to manufacture locally, you are supporting your neighbours’ businesses and advocating for Aussie grown success.
What makes the Australian consumer unique? Australia is all about mateship, we embody equality, loyalty and friendship. When we are purchasing from the Australian market these qualities tend to spill over into our buyer values. We Aussies love to support our mates by promoting their success on our socials and backing their businesses by purchasing from them ourselves. We tend to connect personally with the brand we buy from which creates a loyalty between customer and supplier which then creates a community.
What is the best business advice you have ever received?
“Just go for it!” I gave myself that advice. Life is too short to ponder on the what-ifs so I took a chance and followed my dream.
What are some of the biggest challenges you have had to overcome in business? I have had to be my biggest fan. I could not rely on the motivation and support from others to build my brand, I had to be my own cheerleader.
I also found challenges in the technicalities of building a brand. I had to become a woman of many talents and learn to build a website from scratch, market my products, source supplies, register my company and learn the wonders of SEOs (which I still do not fully understand). I did everything by myself, without hiring external professionals because I had a drive within me to make it on my own.
What has been your positive takeaway from the COVID-19 pandemic? I have found a new appreciation for home. Whether it be home grown businesses, the family I live with at home, discovering home DIYs or appreciating I have a home to live in. The word “home” has taken on a whole new meaning this year, it was the year to appreciate our “home”.
What was your first job? My first job at 16 years old was as a floor apparel assistant at Kmart. I worked there for 4 years yet still love to pop into my local store to check out the fun homewares (when COVID allows for it).
Do you keep your vegemite in the fridge or pantry? FRIDGE!
Favourite Australian film quote? “The importance of a generous heart” – Red Dog
Which classic Aussie song would you perform at karaoke? Never Tear Us Apart – INXS (of course)
Check out Lunar Art for one of a kind products crafted from the heart.