Meet the Maker: Beatriz Durango Founder of Novellus Skin Care
Team Buy Aussie Now
This story was written by several Buy Aussie Now team members.
Novellus Skin Care is a 100% Natural, high-quality skincare range that provides women with a strong foundation of everyday essentials.
Designed and developed in Australia with native Australian active ingredients and plant stem cell technology, Novellus' aim is to provide you with maximum results, while requiring minimum daily commitment. Our range consists of 5 products that are easy to use and will perfectly accompany you during your 'Me Time'.
How did you start your homegrown business? Ever since I was a young girl growing up in Colombia, beauty has always been a passion of mine. Attention to detail in the way we present ourselves is present among women from the time they are young. After I immigrated to Australia, I began to take my overall health very seriously, I decided to focus on creating a routine that tackled skin health and wellness. The last push came from my partner, who is a designer, his expertise in branding; and web design gave me the confidence to pursue Novellus as an eCommerce project. I immersed myself in years of research and discovery, working my job by day and following my passion by nights. Before I knew it, I had all the makings of my business and went live.
What inspires you? Health and wellbeing are sources of inspiration for me. Knowing that, through my brand, I can positively impact women and help them nurture their skin is why I do this. I am inspired when I see a woman accept and love herself for her natural beauty, and I use Novellus as a vessel to get there. I find inspiration, in the challenge, of proving to women that beauty isn't vanity, it's about self-care and health.
What are the benefits of manufacturing locally? I have found that when you manufacture locally in Australia, you can develop a real, authentic relationship with your producers. In my personal experience, this has led to complete transparency between both parties, and we are always on the same page. It is also very reassuring to know that Australian companies work to the highest standards, knowing that their reputation is on the line produces insurance which ensures you're delivered a high-quality product.
What makes the Australian consumer unique? The cautiousness of immediately jumping onto any new trend is a uniqueness that I love about the Australian consumer. An observation that I have made is that Australians tend to take their time when they approach a new product. While it may take a little longer for an Australian buyer to make their initial purchase if you win them over, you generally have a loyal customer.
What is the best business advice you have ever received? Often a cliche, but it still rings true "It's a marathon, not a sprint". I learned this first hand early on, and now I am mindful of preserving my energy. We are all subject to hard deadlines, which may require an all-nighter, but if you can avoid them by planning and time management, you are better off playing the long game.
What are some of the biggest challenges you have had to overcome in business? After having Novellus stocked in a beautiful boutique in SoHo, New York City, we took off to a great start. The NYC customers were enamoured with our product, and everything was on the up and up. Covid-19 hit New York City pretty hard; and as a result, a lot of small businesses took a hit. Unfortunately one of those businesses was the boutique Novellus was stocked in, and we suffered financial loss and a loss in momentum. You have to take the good with the bad though, refocus, recalibrate your game plan and work towards moving forward.
What has been your positive takeaway from the COVID-19 pandemic? Since the Covid-19 reality has set in, we have found that more of our audience has taken the time to absorb the content we put out. Our social media posts can, at times, be information-heavy so now with the extra time on our viewer's hands, we have found that this content is landing.
What was your first job? My first job was working as a cleaner for a cleaning company. A humbling experience which taught me the value of hard work; and we all have to start somewhere right?
Do you keep your vegemite in the fridge or pantry? For me, it stays in the pantry, or on the kitchen counter, for easy access.
Favourite Australian film quote? "Stick your drink up your arse Tania, I would rather swallow razorblades than drink with you. Oh by the way, I'm not alone. I'm with Muriel." - Muriel’s Wedding
Which classic Aussie song would you perform at karaoke? Physical - Olivia Newton-John
Check out Novellus Skin Care for luxurious natural skincare!