Discover the best of Australian made and be inspired by the the people behind the brands.

Meet the Maker: Amy Morrison Founder of Sweet Rebel Bakes.

Team Buy Aussie Now

This story was written by several Buy Aussie Now team members.

Amy creates completely personalised biscuits, cookie family portraits, decorate your own cookie boxes and sweet grazing boards. Everything is made to be fun and evoke joy for her customers.

How did you start your homegrown business?

My love for baking and creative nature was bound to produce something along this line of work. After working in commercial kitchens and baking for friends for the past decade I finally took the plunge and started working for myself.

What inspires you?

Everything inspires me- the colours of nature, patterns on clothing, my crazy imagination!

What are the benefits of manufacturing locally?

Surprisingly, the friendships! I love meeting people who are just as enthusiastic about their small businesses as I am! And being able to make a quick call and speak to helpful staff is always a bonus, as well as low cost and fast postage of goods.

What makes the Australian consumer unique?

We buy purely to make others happy. So much of my work is friends sending gifts to others let them know they are thinking of them. Aussies don’t necessarily wait for an occasion or have a reason to show the love.

What is the best business advice you have ever received?

Focus on quality over profits. Quality products and next-level customer service will help you build a repeat customer base and create word of mouth recommendations!

What are some of the biggest challenges you have had to overcome in business?

I like to be hands-on- I don’t really enjoy the admin and accounting side of the business so find it a challenge to stay on top of paperwork.

What has been your positive takeaway from the COVID-19 pandemic?

It has definitely strengthened my resilience. I enjoy overcoming an obstacle and coming out with fresh ideas, new procedures & love for the crazy world of small business.

Do you keep your vegemite in the fridge or pantry?

Pantry. Wait hold on, people keep Vegemite in the fridge?!

Favourite Australian film quote?

Tell him he’s dreamin’ ! -The Castle

Which classic Aussie song would you perform at karaoke?

You’re The Voice

Check out Sweet Rebel Bakes for all things sweet!

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