Improve Your Business Fitness
Spring is the ultimate motivation to get fit, and celebrity trainer Jono Castano says it’s the perfect time for small businesses to get active, too.
While our social circles might have shrunk at the height of this year’s lockdowns, many of us found our waistbands expanded.
And who could blame us? It’s hard to find motivation when you are rendered housebound for weeks, your exercise is limited to singular outings and without an inspirational pump-up from your trainer to “dig deeper”.
Going to the gym was once a daily activity we all took for granted. Whether it was taking a spin class, F45, Body Fit, or a more traditional weights sessions with a personal trainer, taking pride in our health and mental wellbeing is part of the Australian way of life.
With gyms around the country forced to close as a result of social distancing laws, these businesses had to draw on many of their workout skills to survive. They had to be nimble, adaptive, goal focussed and remain relentlessly upbeat.
While Victorians might have to wait a little longer to wear the activewear they have sported during lockdown to an actual gym, Aussies around the country are slowly getting back into the gyms, and into shape.
But celebrity trainer Jono Castano, who counts Rebel Wilson as one of his clients, says it’s not only people that need to get active this time of year, but businesses too.
While it has been a tough year for gym owners and personal trainers, Castano believes many in the business have adapted to the Covid-19 climate by increasing their online and social media presence and says many other small businesses could learn from the fitness industry.
“It’s very important for gym owners to have an online presence, and as well as a physical space such as a gym.”
“Most of my leads come from online and it really is a space where you can
share not only what your philosophy is about but to put it to the test and show that it does get results with clients.”
Similarly, any business can use virtual platforms such as social media and company websites to share updates with their customers and to keep an open dialogue with their community.
As for the rest of us, Castano says there is a few important steps to make sure you have a successful return to the gym.
"I think the first thing before you go back to the gym is having some sort of structure," he says.
"What I mean by that is to have a solid program in place; you have to have an understanding on what you are going to be doing at the gym."
Castano, who has garnered an online following of more than 500,000 and has created his own online training app, ACERO Training Series, recommends doing some research and not just going back into the gym blind.
"If you're trying to lose fat or you're trying to build muscle, a lot of people don't understand the process," he says.
"So, I think by getting yourself a program online, it could be a free one, or a trainer, that is very beneficial," he says.
Castano also recommends taking it slowly and sensibly after months in lockdown, and warns that taking to the gym like an Olympic athlete after months off could do more harm than good.
"You don't want to go in and smash it for two weeks and then ease off because it's been too intense," he says.
"It's all about taking your time and easing into it."
Castano’s new Sydney gym, ACERO not only features climb and boxing classes, personal training sessions and the ACERO Impact classes, but also employs stretchologists to aid recovery.
And as more people embrace work from home arrangements in the wake of the coronavirus, Castano says it's important to make exercise part of your daily routine if you aren’t relying on the structure of a formal workplace.
"I think it's important to put aside some time, even if it's 45 minutes to an hour of exercise,” he says.
"It's not only great for your physical health, but also it is great for your mental health."
For more information, visit Jono Castano on Instagram @jonocastanoacero or via his website www.acerotrainingseries.com
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ABOUT THE WRITER
Media and journalism has been in Luke Dennehy's blood ever since he started at the Herald Sun in Melbourne as an editorial assistant at 19 years of age. Luke worked for nearly 20 years at the Herald Sun reporting entertainment and lifestyle news before leaving in 2017 to pursue freelance opportunities. He also had many regular spots on radio and TV over the years, most recently on Melbourne radio station 3AW. A passionate advocate for Australian music, food, entertainment and business, he is excited to share some of those inspiring stories along the way.