Meet The Maker: Supriya Owner Of Kiraana

Meet The Maker: Supriya Owner Of Kiraana

Kiraana was started with one goal in mind to introduce people to culinary side of India that isn’t talked about much, their native, local, seasonal, regional food sensibilites. These spice blends are inspired by regional India but the approach is global so one can use it in wide variety of cooking, baking, BBQ, roasts, making dips, bread to name a few things.

Kiraana's pantry blends have been created after thorough understanding of flavour of a particular dish or region. These are very easy-to-cook, some take no time to cook, and are wholesome and delicious. All the blends have a story and purpose as to why they have been made.

How did you start your homegrown business?

The idea of doing this business came to me in 2019, but I was busy working and didn’t think much about it, in 2020 when I lost few days of work I had more time in hand to do something about this and so I thought why not. I had been working on my blends for a year, I made 30 different spice blends & 10 pantry blends but finally came up with a list of 15 spice blends and 6 pantry blends to start with. I applied for all the relevant registration, got my designing done by posting an ad online. Got my ingredients locally from Australia and few from India. Got everything setup and started in beginning of nov this year. I have my range in Queen Victoria Market at the moment and have sold few online.

What inspires you? 

I think what really inspires me is the story behind all the great things in the world. With Kiraana I have tried to bring these stories of different regional cuisines of India  in one place. The other thing that really inspires me is to be true to myself and others. Thats the only way one can keep going I think.

What are the benefits of manufacturing locally?

You can keep an eye on every detail, when you make something yourself you wanna give the best to your customers. And if you get things made in other countries and then sell them here you don’t know what exactly happened at different stages no matter how much one tells you they had strict guidelines etc.

What makes the Australian consumer unique?

Australians are open minder, they like trying new things, they love different cultures and as an immigrant I have got so much positive response from people here. There’s no way I could have thought to start something like this I didn’t know people wont be willing to try something new.

What is the best business advice you have ever received?

Just chip away. You gotta just keep going even if the going gets tough and you have tonnes of doubt and also keep your invoices together.

What are some of the biggest challenges you have had to overcome in business?

I think so far the biggest one is to change people’s perception about Indian spice blends and food ethics. I get response from grocers saying how they are not interested in stocking pastes when I don’t even have that on my website. It’ll take a while before people realise what my business is all about but thats ok all good things that time.

What has been your positive takeaway from the COVID-19 pandemic?

That I finally managed to get this business on the floor.

What was your first job?

News paper contributor & Radio Jockey in India

Do you keep your vegemite in the fridge or pantry?

Pantry ofcourse

Which classic Aussie song would you perform at karaoke?

Can’t get you out of my head

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Learning From Indigenous Businesses
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