Soul In Tune is a creation by Elga from Melbourne, Australia. Soul In Tune combines jewellery and loving intention through energy, sound healing and Krisna blessing, to create an intuitive, happy piece that the wearer would love to wear. Elga makes Malas, necklaces, earrings, and home décor items like Dreamcatchers using Tulasi (holy basil).
How did you start your homegrown business?
I started my jewellery business during the lockdown times, July 2020, as a way to keep myself occupied and positive. But my jewellery and art making journey started at least 2 years earlier.
What inspires you?
My jewellery and art connects to that Tribal instinct that we all have and the Mother Nature using natural elements like wood, shell, crystals and other earthy materials. I also work Tulasi (also called holy basil). It’s a beautiful plant that comes from India and is worshipped by many people around the world. I was staying on a Hare Krishna farm in NSW where I got to experience the worship of Tulasi and connected with her every day while engaging in temple programs and personal meditation practices. I have Japa meditation beads which are made from this beautiful plant for chanting. Devotees chant at least 16 rounds (108 beads x 16 times!) on Tulasi Japa beads every day. So Tualsi is very special to me and I got to know her after staying on the farm for 1.5 years. I really wanted to work with her through jewellery making and share my love and spiritual connection to the world. I also come from an energy healing background, having studied various modalities (including Reiki, Sound healing and Pellowah) which I use to infuse loving energies into my pieces. My jewellery and art is very intuitive and I tap into what I think the wearer might like. I also have a little blessing Altar where I ask for all my creations to be blessed before sending it out to its new owners.
What are the benefits of manufacturing locally?
Creating jobs and supporting local businesses.
What makes the Australian consumer unique?
They are really loyal and like to support local businesses.
What is the best business advice you have ever received?
To not give up no matter what. And if you really want something and it’s your passion, work hard for it.
What are some of the biggest challenges you have had to overcome in business?
The biggest challenge is finding the ‘tribe’ who will like my brand, getting myself out there to the world and sharing all my skills under the one umbrella. Finding creative ways to advertise and connect to my audience is something I am constantly refining.
What has been your positive takeaway from the COVID-19 pandemic?
Learning to be more patient with myself, and tapping into my creative ideas more. I also had more time to spend on creative pursuits. It was also good to slow down, reflect on the year and just stop to smell the roses! Connect more to Nature.
What was your first job?
My first job would probably have to be telemarketing. It was a good casual job to have during my university days! Yes, I was one of those annoying people who called you during dinner time…I am sorry! Hahaha…
Favourite Australian film quote?
“That will do Pig, that will do” - Babe
What is your favourite Australian Snack?
Peanut Butter
What is your favourite or most used Aussie saying/slang?
No worries!
Which Aussie Actor would play you in a movie?
Nicole Kidman
Who is your ultimate Aussie dinner party guest?
Nicole Kidman