Indigenous businesses are so much more than the heart and soul of Australia but a sector that’s on the move. Indigenous businesses are growing at around 12.5% per annum, according to figures compiled by the Department of Foreign Affairs & Trade (DFAT).
It’s one of the fastest growing business sectors in Australia. Around 12,000-16,000 Australian businesses are Indigenous-owned, and Indigenous self-employment rates suggest this number will grow by around 2,200 by 2026, according to DFAT.
Importantly these brands are empowering First Nation’s people living in remote parts of the country and enhancing living conditions in far flung communities. And every dollar spent on an indigenous brand has the potential to generate $4.41 of social return.
"You’re so right about that," says Wiradjuri woman, Fiona Harrison of Chocolate On Purpose - the bush chocolate produced in the heritage listed town of Millthorpe in the Central West of NSW, which is available on the Buy Aussie Now marketplace.
"Indigenous business owners give back,“ she explains. "They will sponsor the local sporting team, mentor others in the community, share the knowledge and employ other indigenous people. But more than that - when you spend with indigenous people it’s one more strike at the stereotype that is attributed to us not being able to help ourselves,” she points out.
There’s certainly no hardship when it comes to indulging in one of the many treats from Chocolate On Purpose, which is the original organic product, full of natural goodness from the bush and hand crafted.
"We use very high quality Belgian couverture chocolate, which contains all of its original cocoa butter - an antioxidant,“ says Harrison. "We then add Australian indigenous botanicals, so the chocolate is the vehicle to carry this goodness to you, which is why it’s called Chocolate On Purpose,” she says.
And another of the benefits of a natural product that’s not pumped full of sugar, adds Harrison, is that it takes less chocolate to feel satisfied and there is none of those post-treat energy flips.
Another indigenous brand fully committed to giving back is NATIF - Native Australian Traditional Indigenous Foods, founded by Julie Merlet - a nutritionist and wellness consultant.
A social enterprise established in 2015, NATIF is 100% Australian made and owned with the products sourced from native food farmers and harvesters all around Australia. It’s also available on the Buy Aussie Now marketplace.
Merlet values the importance of evidence based information about native foods to understand where they come from, how they are processed, the method and ethics of collection and rights of the Indigenous people who collect some of this produce. Apart from educating communities about nutrition and buying their crops, NATIF regularly donates to Children's Ground and Wildlife Victoria.
The NATIF products are also delicious including Natif Davidson Plum And Rivermint Tea along with the many tempting herbs and spices, so supporting this brand as a consumer is a wellness experience in itself.
The future looks promising for these businesses especially with the world becoming increasingly health fixated following the pandemic. The natural goodness of indigenous foods will be in much greater demand. Certainly our ancient civilisations have much to teach us about survival.
Buy Aussie Now marketplace also values the growth and potential of indigenous businesses, which is why there’s no fees for them on the markeptlace. As Buy Aussie Now founder Mitch Catlin says, it’s all about encouraging First Nation’s people to own their own future.
ABOUT THE WRITER Ros Reines is a Sydney journalist and the author of four books.
She is currently penning her fifth - a memoir of a life in the media.